The ecosystem
Everything here comes from the same place. I bought two businesses, lost them both, and wrote down every lesson. Each venture attacks the same problem from a different angle: buyers deserve the whole story.
Listen
Searchers, operators, and deal professionals walking through real deals: what they paid, what broke, and what they would never do again. Every episode published with a full transcript.
For anyone who wants the truth before the LOI, not after.
Read
The weekly letter. Tactics, failure stories, and operator lessons that never make it to the highlight reel. This is the front door to everything else I make.
For searchers who want one honest read a week. Free.
Read
Cautionary tales for anyone buying a small business, built from the 60+ failed and struggling buyers I have talked to. Every name is fake. Every dollar is real.
For buyers who would rather flinch now than bleed later.
Learn
The community where I teach the search the way an operator runs one: buy box, broker network, diligence, financing, and the discipline to walk away.
For searchers who want structure, reps, and straight answers.
Invest
The firm. Relaunched as an independent sponsor after the collapse, with Sunset Coast Fund 1 launched in August 2025. This is where every lesson on this site gets tested with real money.
For operators and investors who want a partner with scar tissue.
The connective tissue is one operator and one rule: no venture gets to tell a prettier version of the story than the one I lived.
The newsletter
Every week I send searchers the tactics, failure stories, and operator lessons that never make it to the highlight reel. Free, direct, no filler.